Arts Festival Reading & Holiday Market is a massive juried art fair and interactive festival presented by GoggleWorks Center for the Arts. The event welcomes thousands of visitors to explore our historic, post-industrial campus and immerse themselves in the arts.  The two-day event also features live music and performances, locally-sourced food and craft beverages, and much more.  

New this year, GoggleWorks is adding a Holiday Market, welcoming nonprofit community to promote and fundraise their mission and for-profit companies to serve as vendors, spreading the holiday cheer. 

Note: this form is not for artists.  Artist submissions are considered earlier in the year and jurying is now closed.


This form is not intended for artists who wish to exhibit in the premier juried show space. Please click "Back" at the top left of this page to access the 2019 Arts Fest Reading Artists Application.

Event Details:
 GoggleWorks Center for the Arts
 201 Washington Street
 Reading, PA 19601

 Dates & Time:
 December  14 & 15, 2019, 10am - 5pm

 Admission (for public): $10 per person; 12 and under free  

Set Up (for Vendors): December 13, 2019 - specific scheduled time will be given closer to the date. Complete set up by 9pm 

Breakdown (for Vendors): December 15, 2019 - breakdown begins at end of show (5pm) and must be completed by 9pm. Free onsite vehicle parking, use of loading dock, freight elevator if needed. Carts available on a first come, first served basis.


  • Space for booth for sales, promo, or information
  • Parking (1 vehicle onsite)
  • Listing in printed program & event map
  • Promotional event graphics, posts, and hashtags you can use on your website, Instagram, and/or Facebook page

  Criteria / Guidelines:

  1. By applying you fully understand and agree to abide by the rules and regulations of Arts Festival Reading and Holiday Market. You agree that GoggleWorks reserves the right to approve or deny any application as they deem appropriate. You hereby agree to indemnify and hold harmless GoggleWorks and its agents from and against all claims, losses, liabilities, and expenses including attorney’s fees and court costs arising from any circumstances occurring during the event. Please make a copy of this application and vendor guidelines, for your records. 
  2. You agree to have proper insurance covering this event (when applicable).  GoggleWorks is not responsible for any damages or suits resulting from items sold, vendor’s personal property or actions of vendors participating  in this event. 
  3.  If you are selling goods, you are required by the City of Reading to obtain a Business Privilege License ($15.00) if you do not already have one for 2019. All vendors must register but only those who sell merchandise or service at the festival must pay for a license. We are required by the City of Reading to submit a listing of all participants to the tax bureau prior to the event to verify proper licensure of all vendors. Click here to access the form to apply to the City of Reading. 
  4. You agree in good faith to actively promote your participation in the event.

 Due upon submission:
 Booth space: $25 for nonprofit/community groups; $250 for companies

  Professional Paneling for booth: $75 (if needed, not required)

  City Permit: $15 (if selling)
 Electric Fee: $25 (if needed, not required)
 Linens: $10 (required if you do not bring)
 Table: $5 (if needed, not required)

Waitlist: Waitlisted applicants will be held until December 2, unless notified. Once accepted and processed, waitlisted applicants’ fees are non-refundable.

Booth Location Requests: Booth placement is at the discretion of the festival and will be arranged well ahead of time. No booth requests will be accepted. Placement is determined by craft or art medium, pricing, and demonstrations to ensure an excellent guest experience, not on a first come / first serve basis.

About GoggleWorks Center for the Arts:
GoggleWorks transforms lives through unique interactions with art. A prime example of adaptive reuse in architecture, GoggleWorks derives its name from the original structure from which it evolved—the Willson Goggle Factory, which opened in 1871 as the first factory in the U.S. to manufacture optical lenses. After a year-long renovation, and with generous support from the community and state government, the abandoned factory was transformed. The nonprofit opened its doors in 2005, becoming one of the largest comprehensive arts centers in the country. Today, GoggleWorks supports aspiring, emerging, and established artists through year-round arts education; including artist studios, workshops, classes, visiting artists, residencies, studio access, and exhibitions. Additionally, GoggleWorks offers a robust schedule of community programs and special events; including ArtsBridge Outreach Programs, Scholarships, Arts Festival Reading, Spring Iron Pour, monthly Spotlight Nights, and our After School Arts Program (ASAP). 

The campus is open daily from 9am-9pm. Admission and parking are always free. Visit our website here.