Arts Festival Reading Holiday Market, presented by GoggleWorks Center for the Arts, welcomes thousands of visitors to explore our historic, post-industrial campus and immerse themselves in the arts.  The two-day event also features live music and performances on the Sly Fox Stage, locally-sourced food and craft beverages by Belly: Kitchen & Drinkery, and much more.  

New this year, GoggleWorks is adding a Holiday Market, welcoming nonprofits to share their cause for end of the year donors and for profits as vendors, spreading the holiday cheer.

Event Details:
 GoggleWorks Center for the Arts
 201 Washington Street
 Reading, PA 19601

 Dates & Time:
 December  14 & 15, 2019, 10am - 5pm

 Admission: $10 per person; 12 and under free
 Set Up: December 13, 2019 - specific scheduled time will be given closer to the date. Complete set up by 9p
 Breakdown: December 15, 2019 - breakdown begins at end of show (5pm) and must be completed by 9pm. Free onsite vehicle parking, use of loading dock, freight elevator if needed. Carts available on a first come, first served basis.


  • 10x10 Booth for Sales, Promo, or Information
  • Parking (1 vehicle onsite)
  • Listing in printed program & event map
  • Booth signage & nametags
  • Promotional event graphics, posts, and hashtags you can use on your website, Instagram, and/or Facebook page

  Criteria / Guidelines:

  1. By applying you fully understand and agree to abide by the rules and regulations of Arts Festival Reading and Holiday Market. You agree that GoggleWorks reserves the right to approve or deny any application as they deem appropriate. You hereby agree to indemnify and hold harmless GoggleWorks and its agents from and against all claims, losses, liabilities, and expenses including attorney’s fees and court costs arising from any circumstances occurring during the event. Please make a copy of this application and vendor guidelines, for your records. 
  2. You agree to have proper insurance covering this event (when applicable).  GoggleWorks is not responsible for any damages or suits resulting from items sold, vendor’s personal property or actions of vendors participating  in this event. 
  3.  If you are selling goods, you are required by the City of Reading to obtain a Business Privilege License ($15.00) if you do not already have one for 2019. All vendors must register but only those who sell merchandise or service at the festival must pay for a license. We are required by the City of Reading to submit a listing of all participants to the tax bureau prior to the event to verify proper licensure of all vendors. Click here to access the form to apply to the City of Reading. 

 Due upon submission:
 10x10 booth space: $10 for nonprofits; $75 for companies
 City Permit: $15 (if selling)
 Electric Fee: $25 (if needed)
 Professional Paneling: $75 (if needed)

Waitlist: Waitlisted applicants will be held until December 2, unless notified. Once accepted and processed, waitlisted applicants’ fees are non-refundable.

Booth Location Requests: Booth placement is at the discretion of the festival and will be arranged well ahead of time. No booth requests will be accepted. Placement is determined by craft or art medium, pricing, and demonstrations to ensure an excellent guest experience, not on a first come / first serve basis.

About GoggleWorks Center for the Arts:
A prime example of adaptive reuse in architecture, GoggleWorks derives its name from the original structure from which it evolved—the Willson Goggle Factory, which opened in 1871 as the first factory in the U.S. to manufacture optical lenses. After a year-long renovation, and with generous support from the community and state government, the abandoned factory was transformed. One of the largest comprehensive arts centers in the country opened its doors in 2005. Today, GoggleWorks supports aspiring, emerging, and established artists through year-round arts education; including artist studios, workshops, classes, visiting artists, residencies, studio access, and exhibitions. Additionally, GoggleWorks offers a robust schedule of community programs and special events; including Arts Festival Reading, Spring Iron Pour, monthly Spotlight Nights, and our After School Arts Program. The campus is open daily from 9am-9pm. Admission and parking are always free. Visit our website here.

 The submissions are reviewed by the GoggleWorks Exhibitions Committee consisting of 14 voting members and several advisors. 

Cohen Gallery Specifics
Located on the first floor, the largest gallery in the GoggleWorks is divided into two distinct spaces and is capable of hosting either one major show or two separate exhibitions simultaneously. The West side of the gallery, approx. 2,700 sq. ft. and has a wood floor. The East side, approx. 3,100 sq. ft. and has a concrete floor. Both sides of the gallery feature movable walls that are 4ft. wide and 8ft. high and large windows for natural light, in addition to the adjustable track lights. 

Submission Guidelines: Any artist interested in exhibiting in either side of the Cohen Gallery should submit a proposal for consideration. Normally only large organizations are given both sides of the gallery. Please  submit  following  the guidelines outlined below:
 *   Summary of theme or idea for the exhibition (1 page or less)
 *   portfolio of 15-20 images
 *   Artist bio/CV or organization mission statement
National organizations must have an OUTSIDE juror of the member works. The organizers i.e. president, chairs, etc. may not show their own work UNLESS it has been through the jury process. The juror may include one sample of their work for exhibition if they so desire. The juror MUST follow the request of the gallery as it pertains to the numbers of pieces to be exhibited. 






Applications for studio space in GoggleWorks are now being accepted from artists who are serious about pur­suing their art in the professional setting of a community facility. Studios are intended to be for working artists and although artists may display and sell work from their studios, the primary function of the studio is to cre­ate art. Studios at GoggleWorks will be awarded to artists as selected by the GoggleWorks Exhibition Committee. 

GoggleWorks is looking for artists who:


• demonstrate a commitment to their career through an existing body of work 


• have achieved a high degree of creative ability & technical facility, display obvious talent, and have nurtured an individual vision 


• are creating original art- the artwork must be the artist’s original concept and produced by the artist. 


• show proven ability in their chosen medium through some combination of the following: 


• participation in juried shows 


• professional experience 


• in the case of emerging artists, references from teachers or mentors


Studio sizes begin at 150 sq./ft. Rent includes heat, electricity, air conditioning, and parking. Artists are respon­sible for their own phones and any other communication/computer connections. The building has a security system, loading dock and freight elevators. An additional charge will be imposed for utility use beyond average usage and/or the installation of special equipment in a studio (e.g. electricity for kiln, special exhaust system). All studios have natural light as well as fluorescent shop lights with day lighting bulbs. Artists are responsible for any special additional lighting. Because the studio rental fee is subsidized, it is the responsibility of each studio artist to contribute to the GoggleWorks Center for the Arts in the following ways:


• 6 hours per month of volunteer time for and/or at GoggleWorks 


• Attend artist meetings and Special Events


• Use of studio for producing artwork and having studio open to the public at least 20 hours per week during GoggleWorks' open hours of operation 


• Sign and comply with GoggleWorks' house rules and commission policy


 Additional conditions for artists renting studios at GoggleWorks include: 


• Studio space is to be left in same condition upon departure from GoggleWorks as upon arrival. 


• A security deposit of one month’s rent or $200 (whichever is greater) in addition to the first month’s rent is due upon signature of the lease. 


• Rent is due on the 1st of the month. Rent paid after the 10th of the month will incur a 10% penalty fee. 


• Failure to pay rent will result in eviction from the studio. 


• Commencing with their initial lease, each studio artist will be offered a one year lease.


• Artists are expected to work in their studios on a consistent and ongoing basis. Non-use of studio space is cause for eviction or non-renewal of lease.


GoggleWorks is open to the public Daily 9:00 am to 9:00 pm.


Artists have access to the GoggleWorks' facility 7 days a week, 24 hours per day.


 To apply for an artist studio at the GoggleWorks:


[ ]     Complete this “Artist Application” form online


[ ]     Submit in the online application 10-15 pieces of representative work with summary page of title, medium, size and date of execution. For 3D work, please submit 3 images of each piece. Please number images to coincide with summary page.


[ ]     Submit an artist’s statement (one page or less)


[ ]    Submit a current resume/CV


[ ]     Submit any additional support materials you believe are relevant (i.e. reviews, recommendations,  etc.)

  FEE: A non-refundable fee of $10.00

Hallway Space 2nd, 3rd and 4th Floors

Space for displaying artwork. It holds approx. 12-20 wall-mounted pieces, depending on size and wall space chosen.

This space is available to rent.

The rental fee is $50 per month with a two month limit

 (1st - 28th except Feb).

There is a 15% commission on any work sold.
(No commission if the sales are handled directly by the artist).

There is a rolling submission for Hallway Space. The process goes through the GoggleWorks Gallery Director. A response will be given within a week of submission.

Submission Guidelines: Any artist interested in exhibiting in the Schmidt Gallery should submit a proposal for consideration.  Please  submit  following  the guidelines outlined below:

 *   Summary of theme or idea for the exhibition (1 page or less)

*   portfolio of 5-10 images

*   Artist bio/CV or organization mission statement 



GoggleWorks Center for the Arts